Business Research

Market Research

• Market Analysis
• Product Analysis
• Pricing Analysis
• Channel Distribution Analysis
• Advertising Research & Analysis
• Competitor Analysis
• Usage Behavior, Attitude & Image
• Brand Awareness & Repurchase Intention
• Segmentation &Targetting
• Positioning (Marketing Mix) Strategy

User-Defined Research

Any Research in any field you defined!

Customer Satisfaction

• Customer Key Buying Value (KBV) Survey
• Customer Critical Incidents
• Customer Satisfaction Index (CSI) Tracking
• Profit Impact of Customer Dissatisfaction

Internal Research

• Company Close To Customer Research
• Employee Opinion Survey
• Complaint Handling Analysis
• Internal Performance Gap Analysis

Partial Research Services

• Questionnaire Design
• Field / Data Collecting
• Data Processing & Analysing

Research Methodology

• In-depth Interviews
• Focus Group Discussion
• Consumer Panel
• House to House Interviews
• Mystery Shopping / Observation
• Mall Intercepts
• Mail Survey
• Central Location Tests
• Telephone Interviews

In-House Training

Marketing Management

• Marketing Research
• Segmentation, Targetting & Positioning
• Co-Branding & Strategic Alliances
• Marketing Communication

Statistics & Data Analysis

• Statistics For Non-Statisticians
• Various Data Analysis (Categorical, Factor, Cluster, Conjoint, Discriminant, Correspondent, Experimental Design)
• Statistical Process Control (SPC)
• Business Forecasting 

Business Intelligence

Financial Intelligence

• Audit for existing/potential partners
• Financial forensic
• Strategic financial information provider
• Financial data analysis
• Raising finance – finding financing agencies

Market Intelligence

• Cross-competitors’ analysis & monitoring
• Product landscaping
• Distribution channels
• Market share analysis & defense
• New product introduction / entry strategies

Technology Intelligence

• Competitors’ technology analysis
• Patent database
• Innovation setting
• Benchmarking
• Reengineering / process improvement

Strategic Intelligence

• Business planning
• Strategic partnerships
• Strategic planning & decision-making